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Motorcycle Glossary Dictionary Term - Hollister Incident

Hollister Incident: A band of bikers rode into Hollister, CA. on July 4, 1947 for a 3-day rally . Some drunkenness occurred and the press made a sensational story out of it that appeared in Life magazine. Most of the biker movies have perpetuated the Hollister image that appeared in Life. The movie, The Wild One , starring Marlon Brando was based on this incident. Even today, motorcyclists are still viewed in the light of Hollister.

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